Posts Tagged '2012 Changes'

Calling My Competitors Leads to Dramatic Changes in 2012

Rock Star Wannabe

When I started TotallySoccer.com, I aimed to solve the headaches buyers faced and strove to achieve a simple, guiding principle:

Totally Soccer makes buying soccer gear easier, cheaper and faster for our buyers.

For the last ten years online, I believe we’ve achieved that promise. But, while having a business conversation with a friend at a dinner party, he asked a simple question about our business: “Are you still easier, cheaper and faster?”

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